5 important marketing data for China marketplace

Market size: According to iResearch, the market size of digital marketing in China in 2021 was 520.3 billion yuan, and it is expected to reach 625.8 billion yuan in 2023. This data is based on research and forecasting of the digital marketing industry.

User size: According to Jiguang Data's report, as of July 2021, the user size of China's mobile internet is 1.133 billion. This data provides an important background for the digital marketing market in China, which has a huge user base.

Mobile advertising share: According to iResearch, the market size of mobile advertising in 2021 reached 395.5 billion yuan, accounting for 76% of the digital marketing market. This means that the mobile terminal has become the main battlefield of digital marketing.

Social advertising share: According to Zhiyan Consulting's data, the market size of social advertising reached 175 billion yuan in 2021, accounting for 34% of digital marketing market. This indicates that social media is playing an increasingly important role in digital marketing.

Search engine advertising share: According to iResearch, the market size of search engine advertising in 2021 reached 18.4 billion yuan, accounting for 3.5% of the digital marketing market. Although the proportion is not high, search engine advertising is still an important channel for digital marketing.

Please note that the above data may have some deviation because they are based on different data sources and statistical methods. In addition, the market situation is constantly changing, so these data are only for reference, and the actual market situation may be different.