Baidu advertising is important for businesses looking to reach a Chinese audience Baidu is the dominant search engine in China, with over 75% market share as of 2023 . Advertising on Baidu can help businesses improve their visibility in search results, drive more traffic to their websites, and ultimately increase sales and revenue. Baidu's advertising platform offers a range of targeting options and ad formats to help businesses reach their desired audience. In addition, Baidu's ad platform provides detailed analytics and reporting tools, allowing businesses to track the performance of their campaigns and make data-driven decisions. Overall Baidu advertising can be an important tool for businesses looking to establish themselves in the Chinese market and expand their reach in the region.