Douyin (TikTok in the international market) can also have an important role in B2B marketing. Although it is largely considered a platform for consumer-facing industries, it is also important to note that many businesses, especially in the technology industry, have found success in leveraging Douyin's popularity to build brand awareness, generate leads, and reach a wider audience. Douyin's algorithms also allow for the promotion of long-form video content, useful in conveying complex information in an easily digestible manner. Furthermore, Douyin has strong social sharing features that can help businesses amplify their message and reach a larger audience. Ultimately, it is important for B2B businesses to consider Douyin as part of their overall social media marketing strategy to expand their reach.