Zhihu

Zhihu is a popular Chinese question-and-answer website, similar to Quora, where users can ask and answer questions on a wide range of topics. It was launched in 2011 and has since become one of the largest Q&A platforms in China, with over 220 million users as of 2021 Zhihu allows users to share their knowledge and insights through answering questions, and users can follow topics and other users to stay up-to-date on the latest discussions. Zhihu has also become an important platform for B2B marketing in China due to its large user base and ability to connect businesses with potential clients and customers.Zhihu is an important platform for B2B marketing in China due to its large user base, high engagement rates, and ability to connect businesses with potential clients and customers. With over 220 million users as of 2021, Zhihu allows businesses to reach a diverse range of professionals and decision-makers in China through targeted advertising and content marketing Zhihu also offers a unique opportunity for businesses to establish themselves as thought leaders in their industry by sharing knowledge and insights through answering questions and participating in discussions. Overall, leveraging Zhihu's platform can help businesses successfully navigate the unique cultural nuances of marketing in China and build a strong presence in the region.