WeChat Shipinhao, also known as WeChat Channels is a short video platform that is embedded in the WeChat app. It was launched in January 2020 and allows users to create and share short-form vertical videos. The platform features a personalized feed based on user interests and allows users to discover content posted by their friends and other accounts on WeChat. WeChat Shipinhao has become increasingly popular in China, with users utilizing it for a range of purposes from entertainment to e-commerce. Businesses can also utilize WeChat Shipinhao as part of their marketing strategy to engage potential customers and increase their online visibility within the WeChat ecosystem.it is another short video marketing Platform besides douyin in China.